Google Ads Management
ETS builds and manages high-intent Google Ads campaigns designed to convert—calls, form fills, and booked appointments. We focus on clean structure, tight targeting, and conversion tracking so you can scale what works.
- Demand capture from people searching for your services right now
- Structure control by service, city, and margin priority
- Conversion alignment (ad → landing page → tracked action)
- Optimization based on outcomes, not vanity metrics
Best for local and compliance-heavy niches where targeting, messaging, and tracking need to stay policy-aware.
What you get
- Campaign buildout by service + location
- Keyword + negative keyword strategy to protect lead quality
- Ad copy built for high-intent conversion
- Landing page alignment + message match
- Conversion tracking + call tracking recommendations
- Reporting focused on delivery + outcomes
How we run Google Ads
1) Build the intent map
We define what “qualified” looks like, then map keywords by service, urgency, and location—with negatives to block junk traffic.
2) Build conversion paths
We align ads → landing pages → tracked conversions so every click has a clear next step (call, form, booking).
3) Optimize for outcomes
We tighten search terms, improve conversion rate, and scale winners—guided by lead quality and booked outcomes.
Campaign types we manage
Search (high intent)
Service + location search campaigns built to capture demand and convert it into calls and leads.
Retargeting (follow-up)
Bring back high-intent visitors who didn’t convert the first time—built to increase conversion rate.
Performance Max (when it fits)
Used selectively for coverage and scale—paired with strong tracking and guardrails to protect lead quality.
Common pairings
Programmatic + geofencing
Expand reach and awareness, then let Google Search capture intent when buyers are ready to act.
CTV / streaming
Build demand with streaming placements, then convert it with search + retargeting follow-up.
Meta retargeting
Retarget site visitors with offer-driven creative to push the next step: call, booking, or form.
FAQs
Can you work with existing Google Ads accounts?
Yes. We can audit what’s live, clean up structure and tracking, and rebuild what’s needed to improve lead quality and outcomes.
Do you run Local Services Ads (LSAs)?
If your industry supports it, we’ll recommend whether LSAs belong in the mix and how to coordinate with paid search.
What do you need to launch?
Service list, service area(s), website/landing page links, and access to ad + analytics accounts (or we can set them up).
Want Google Ads that drive outcomes?
Tell us your industry, location(s), and goal. We’ll respond with a Google Ads plan built for measurable growth.