Meta Ads Management
ETS runs Meta (Facebook + Instagram) campaigns designed to generate leads, booked appointments, and repeat demand—using creative + retargeting + audience strategy that supports your full funnel.
- Retargeting to convert visitors who didn’t take action
- Prospecting to reach new local buyers with clear offer hooks
- Creative iteration built to improve conversion rates over time
- Funnel support that reinforces Google Ads + programmatic
Best used for retargeting, offer testing, and building demand that paid search can capture.
What you get
- Campaign setup for leads, calls, or bookings
- Audience strategy (retargeting + prospecting)
- Creative direction + iteration support
- Landing page alignment and conversion path review
- Tracking recommendations for clean attribution
- Reporting focused on delivery + outcomes
How we run Meta Ads
1) Build the conversion path
We align the offer, landing page, and conversion event (lead form, call, booking) so the campaign has a clear “win condition.”
2) Run retargeting first
We start with warm audiences (site visitors + engagers) to convert existing demand and establish baseline performance.
3) Scale with creative
We iterate hooks, angles, and formats to improve conversion rate and expand to prospecting when the funnel is ready.
Campaign types we manage
Retargeting (warm audiences)
Convert people who visited your site, viewed key pages, or engaged with your content.
Prospecting (new demand)
Reach new local buyers with clear offers and proven creative—then use retargeting to close the loop.
Lead gen + booking
Campaigns built for form fills, calls, or appointments—paired with follow-up and tracking recommendations.
Common pairings
Google Ads (intent capture)
Meta builds and reinforces demand while Google captures high-intent searches when buyers are ready to act.
Programmatic + geofencing
Programmatic expands reach; Meta retargeting turns engaged audiences into leads, calls, and bookings.
Content + creative
Better creative improves performance. We support hooks, concepts, and ad formats to raise conversion rates.
FAQs
Do you focus on leads or awareness?
Both—depending on your goal. We typically start with lead generation and retargeting, then expand reach when the funnel is proven.
Can you use my existing creative?
Yes. We can start with what you have, then iterate with new hooks, formats, and variations to improve conversion rate.
What do you need to launch?
Offer + service list, service area(s), landing page links, and access to Meta Business Manager (or we can set it up).
Want Meta ads that convert?
Tell us your industry, location(s), and goal. We’ll respond with a Meta plan built for measurable outcomes.