Programmatic Advertising
ETS runs privacy-forward programmatic campaigns that pair addressable geofences, consented first-party data, and contextual/intent themes to reach the right audience – then retarget across display, video, and CTV/streaming to drive response.
- Geofencing + addressable targeting for local and multi-location brands
- Display + video + CTV/streaming to expand reach and reinforce demand
- Retargeting to convert engaged visitors across devices and placements
- Foot-traffic and lead outcomes aligned to your goal (calls, forms, bookings, visits)
Built for local, regulated, and compliance-heavy markets where targeting and messaging must stay policy-aware.
What you get
- Targeting map (markets + geofences + intent themes)
- Channel plan (display/video/CTV + retargeting)
- Creative guidance for what converts
- Reporting aligned to outcomes (delivery + performance)
Where your ads run
Display
High-reach placements across websites and apps to build awareness and stay top-of-mind.
Video
Short-form and in-stream formats designed to increase recall and drive later conversion.
CTV / Streaming
Premium streaming inventory paired with retargeting to turn reach into response.
How targeting works
Addressable geofences
We build geofences around real-world locations (your locations, competitors, events, retail partners) to reach people based on where they go.
First-party data
When available, we can layer consented first-party audiences (site visitors, CRM lists, engaged users) to strengthen relevance and improve conversion rates.
Contextual + intent themes
We align messaging to what your buyer cares about right now using contextual signals and intent themes – designed to stay privacy-forward and policy-compliant.
Retargeting paths
We re-engage people who visited your site or engaged with your ads, using sequential messaging to increase conversions.
Foot traffic outcomes
For local and retail-driven campaigns, we can structure programs to increase visits and inbound actions – paired with retargeting for conversion.
Full-funnel support
We pair programmatic with Google Ads and Meta Ads when needed to capture demand and convert it.
Best-fit industries
We support local businesses and regulated markets that need measurable demand capture and policy-aware execution.
Ready to launch a programmatic plan?
Tell us your industry, location(s), and goal. We’ll respond with a targeting map, channel mix, and next steps.