Case Studies
Real local businesses running the full-funnel model — programmatic for awareness and retargeting, Google Search to capture the demand. Client names are withheld for privacy; numbers are pulled straight from Google Ads and Simpli.fi.
Featured results
Home Services · Plumbing
Goal: more booked jobs and emergency calls.
- Programmatic reached 15,308 local households (56,568 impressions) to build awareness across the service area.
- Google Search captured the intent: 103 tracked leads & calls in 90 days.
- 4.85% conversion rate at a $8.38 average cost-per-click on competitive plumbing terms.
Healthcare · Chiropractic
Goal: more new-patient activity.
- Programmatic ran local top-of-funnel awareness across the area.
- Google Search drove 221 tracked local actions — calls, directions, and website visits — in 90 days.
- $5.56 average cost-per-click, with a 3.99% click-through rate.
Figures from Google Ads + Simpli.fi, trailing 90 days. Clients anonymized for privacy — full reports available on request.
How we measure success
- Delivery: impressions, reach, frequency, and CTR — so you know who saw you and how often.
- Response: calls, form fills, and store/site visits, tracked to the channel that drove them.
- Optimization: we cut what wastes budget and scale what books jobs — and show you exactly what changed.