Contextual Keyword Search Marketing
ETS captures high-intent demand using keyword and contextual signals—then routes that traffic into landing pages and follow-up sequences built to convert. This is built for measurable lead flow: calls, form fills, and booked appointments.
- Intent capture from people actively searching right now
- Context control to keep traffic aligned to your services and policies
- Conversion alignment (landing pages + tracking + retargeting)
- Scalable structure by service, city, and margin priority
Built for local and compliance-heavy niches where targeting and messaging need to stay policy-aware.
What you get
- Keyword + intent map by service and market
- Campaign structure built to control spend and quality
- Landing page alignment (message-match + next step)
- Retargeting path to increase conversion rate
- Reporting focused on delivery + outcomes
How it works
1) Map intent
We define what “high intent” looks like in your niche and build a keyword + context map around services, urgency, and location.
2) Build conversion paths
We align ads → landing pages → tracking so every click has a clear next step: call, form, booking, or quote request.
3) Optimize for outcomes
We refine query quality, tighten targeting, and improve conversion rate with iterative testing—then scale what works.
Best-fit use cases
Emergency + high-intent services
When people search “near me” with urgency—this is the channel that captures demand at the moment of decision.
Appointment-driven clinics
Turn searches into booked consults with landing page alignment, call tracking, and retargeting follow-up.
Compliance-heavy niches
Policy-aware targeting and messaging controls designed to keep campaigns clean while still driving lead flow.
Common pairings
Programmatic retargeting
Follow up with people who visited key pages to increase conversion rate and reduce drop-off.
CTV / streaming
Build awareness at scale, then convert with search + retargeting when people are ready to act.
Meta follow-up
Retarget engaged visitors with offer-driven creative to push the next step: call, booking, or form.
FAQs
Is this the same as “Google Ads”?
It can include Google Ads, but the focus is broader: capture intent using keyword + context signals and route clicks into conversion paths that produce outcomes.
Do you support local, multi-location, and regulated brands?
Yes. We build market structures and messaging controls that fit both local demand capture and policy-aware categories.
What do you need from us to start?
Service list, service area(s), goal, and current website/landing page links. If tracking is already in place, we audit it; if not, we help set it up.
Want more high-intent leads?
Tell us your industry, location(s), and goal. We’ll respond with a contextual keyword search plan built for measurable growth.