Results & Reporting
Clear delivery and outcome reporting built around your goal — lead flow, bookings, store visits, or pipeline. The point is simple: you should be able to audit what ran, what happened, and what we changed next.
Reporting is privacy-forward and goal-based. Metrics vary by channel, objective, and tracking setup.
Delivery snapshot
What you’ll see in reporting
Delivery
- Where ads ran (placements/channels)
- Impressions, reach, frequency (when available)
- Clicks and engagement actions
- Video completion / CTV engagement (when applicable)
Response
- Calls, forms, chats, bookings (as tracked)
- Store visits / foot traffic (when applicable)
- Lead quality notes (when available)
- Conversion paths (what users did next)
Optimization
- What we changed (creative, targeting, audiences)
- What we tested and why
- What improved (and what didn’t)
- Next-step plan for the next cycle
Channel reporting (what we measure)
Programmatic + Retargeting
- Impressions, reach, clicks
- Audience/geo delivery validation
- Lift signals (when applicable)
- Response conversions (calls/forms/bookings)
CTV / Streaming
- Delivery + completion signals (when available)
- Incremental retargeting audiences built from engagement
- Down-funnel response tracking (as configured)
- Geo + frequency controls
Search + Paid Social
- Top queries/themes and intent coverage
- Conversion volume (calls/forms/bookings)
- Landing page alignment + funnel drop-off notes
- Retargeting performance and sequencing
Reporting cadence
- Weekly: pace + delivery checks, early learnings, quick actions
- Monthly: outcomes review, what changed, what to scale next
- Quarterly: channel mix decisions, expansion, new tests
Audit-ready structure
- Clear naming by channel, offer, and location
- UTM structure for source/medium/campaign consistency
- Conversion events aligned to business outcomes
- Notes on decisions, tests, and learnings
FAQs
Do you report store visits / foot traffic?
When foot-traffic measurement applies to the campaign, we include store visit reporting and use it alongside other response signals.
Can reporting tie into our CRM?
Yes. When available, we align reporting to your lead lifecycle (lead → booked → closed) so the team can see outcomes, not just activity.
What’s the first step?
We confirm your goal, market, and offer — then align tracking and reporting to the outcomes that matter before scaling spend.
Want a reporting plan built for your market?
Share your industry, location(s), and goal. We’ll respond with the right channel mix, tracking plan, and next steps.