CTV / Streaming Advertising
CTV helps you earn attention at scale on streaming environments, then convert that attention with retargeting and intent-based follow-up. ETS builds privacy-forward CTV/streaming plans that pair reach with measurable response.
- Premium reach to expand demand in your market
- Frequency + sequencing to reinforce recall
- Retargeting to turn viewers into clicks, calls, and form fills
- Full-funnel coordination with programmatic, search, and paid social
Best when paired with retargeting and high-intent capture so reach turns into response.
What you get
- Market + audience plan (who/where/when)
- Creative guidance (what works on CTV)
- Reach + retargeting sequence
- Reporting aligned to outcomes (delivery + performance)
How ETS uses CTV to drive response
1) Reach the right households
We build a market plan around your service area, customer profile, and timing. CTV expands awareness and primes demand.
2) Reinforce with frequency
We control pacing and frequency so you build recall without wasting impressions. Sequencing keeps the message consistent.
3) Convert with retargeting
We retarget engaged audiences across display and other placements to drive clicks, calls, and form fills.
Creative that works on CTV
Clear message in the first 3 seconds
Lead with the offer and the outcome. Keep the story simple and repeat the brand + call-to-action.
Local proof + trust signals
Use reviews, guarantees, certifications, and “why us” points that reduce hesitation (especially for regulated niches).
Make the next step obvious
Drive viewers to a simple action: visit the site, call, or request an estimate. Then retarget to finish the job.
Where CTV fits in the funnel
Awareness
CTV expands reach fast and builds recall in your market.
Consideration
Retargeting reinforces the message and answers objections.
Conversion
Pair CTV with high-intent capture (search + contextual) to turn demand into booked calls.
FAQs
Can CTV work for local services?
Yes – especially when paired with retargeting and high-intent capture so viewers have an easy next step.
Do you need video creative?
CTV performs best with video designed for the format. ETS can guide messaging and creative so it’s clear, fast, and conversion-oriented.
Do you run CTV with programmatic?
Yes. We commonly pair CTV/streaming reach with addressable geofences and retargeting to drive response.
Ready to add CTV to your funnel?
Tell us your industry, location(s), and goal. We’ll respond with a CTV + retargeting plan built for measurable growth.